Majors and career path dynamics: Bachelor of Commerce students at the National University of Lesotho

Abstract

Background: As the job market evolves, understanding factors influencing students’ major selection helps universities and policymakers design programmes aligned with industry needs and support career development.
Objectives: This study examines motivational factors shaping major selection among Bachelor of Commerce students in the Department of Business Administration (DBA) at the National University of Lesotho. By analysing three majors, it explores decision-making dynamics and their influence on academic choices and professional aspirations.
Methods: A descriptive quantitative survey was conducted with first year DBA students. Data were analysed using SPSS for factor extraction and correlation analysis to examine relationships among motivational factors across the three majors.
Results: Six factors, namely, academic convenience, accessibility, engagement, popularity, recommendations and financial prospects influenced students’ choices. However, these were statistically insignificant. Long-term career goals and professional development emerged as stronger determinants, aligning with the Theory of Planned Behaviour, which highlights intrinsic motivation and belief in future success.
Conclusion: Decision making is driven by mesosystemic factors such as academic offerings, labour market demands and career advancement opportunities. Institutions must align programmes with industry expectations and strengthen career support systems.
Contribution: The study offers insights for aligning academic programmes with national development goals, improving graduate employability, and supporting students in making informed, aspiration-driven choices.